NBC Sports has partnered with Jacked, a Santa Monica-based start-up technology firm, to create Play Action, a personalized online experience to complement its TV coverage of Notre Dame football. In the Jacked Web module, to be located at both nbcsports.com and jacked.com, fans will see a continuous stream of real-time data, statistics, news feeds, chat windows and in-stadium photos, all loading up in direct context with the ongoing development of the game. The free offering is particularly aimed at younger viewers who already frequently watch sports in concert with a laptop and seek out information during a game. Play Action will also include live video streams of NBC's pre-game, halftime and post-game shows produced for Notre Dame football coverage. The network is currently seeking a lead sponsor for the ad-supported venture. The company’s “TVTop” platform is a mixture of online apps (virtual desktop of sorts) with a library of information, media, game, commerce and advertising widgets..essentially meant to interact with a show on TV, in this instance with sports games. For its Notre Dame dashboard, it has created 19 widgets including real-time statistics, photos, player information, play-by-play, chat, and news for both televised and non-televised Notre Dame games. Users can also purchase team paraphernalia via an Amazon widget.http://www.paidcontent.org/entry/419-tv-web-converged-platform-firm-jacked-gets-65-million-funding-launches-/
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