Tuesday, September 11, 2007

WTA Tour to Stream Live Matches in ’08

The Sony Ericsson WTA Tour will stream live matches from its top 26 tournaments next year, making women’s tennis the latest sport to offer its content online. While details are being worked out with broadcasters and tournaments, as well as whether the economic model will be advertising- or subscription-based, the WTA wants to dramatically increase the exposure of its events digitally at a time when TV ratings for the sport are declining in this country. The WTA is working with Fantasy Sports Ventures, the digital media consultancy owned by former NFL online executive Chris Russo. Perhaps more than any sport, tennis is suited to the new world of digital. The WTA sanctions 62 tournaments in 35 countries, and broadcasters show only a slice of the matches from each event, so there is a lot of content currently not available.

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