Friday, October 12, 2007

LinkedIn Plans to Open Up in a Closed Sort of Way

LinkedIn is rushing to copy the electronic underpinnings of Facebook’s elegant application programming interface, or A.P.I., that allows outside developers to weave their own programs into its site. But because the site is aimed at professionals seeking to network, LinkedIn wants to keep these add-ons all business, unlike the unrestrained goofiness on Facebook, where programs let you turn your friends into vampires, draw graffiti on their pages, and challenge them to stimulating news quizzes. So LinkedIn will have to approve any company that wants to tap into its system. Mr. Nye says he is looking for two kinds of applications. First, there are deals that enable LinkedIn members to tap into their connections in other places, for example, while using applications like Salesforce.com. Second, some applications will be allowed to add features to LinkedIn’s own site. Mr. Nye offered, as an example, a module connected to a trade show or conference that integrated travel planning and other features.
http://bits.blogs.nytimes.com/2007/10/12/linkedin-plans-to-open-up-in-a-closed-sort-of-way/

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