Local Web content and ad specialist Marchex said it has significantly expanded its network of local Web sites, just as the company plans to roll out OpenList.com, a search engine geared for directing consumers to local businesses. Marchex manages a network of 100,000-plus locally oriented sites, such as Seattleinsurance.com and NewYorkDoctors.com, which the company dynamically populates with content using an automated set of tools it rolled out back in June. Each site also carries locally targeted paid search ads. Now, the company plans to add 50,000 more sites to the network, while at the same time it launches an umbrella site – OpenList- that aggregates its growing collection of local listings information. “OpenList will be a national site for local content that targets every geography,” said Peter Christothoulou, Marchex chief strategy officer.http://www.mediaweek.com/mw/news/interactive/article_display.jsp?vnu_content_id=1003646976
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