Four software designers who were instrumental in the creation of Google’s popular e-mail and mapping services have founded a new company with the intent of making it easy for people to find out what Web material their friends are enjoying. FriendFeed users can see what their friends are reading, listening to or viewing on the Web as a continuous stream of notifications. This stream can appear on a personal Web page or in a module on the user’s customized page on Facebook or Google. The system does not require the installation of software, but it does require the friends to participate. The system can track people’s activities on a variety of Web sites, ranging from collaborative news filtering sites like Digg and Slashdot to music services like Last.fm and video and photo services like YouTube and Flickr.http://www.nytimes.com/2007/10/01/technology/01feed.html?ei=5124&en=69c6fa07821474d3&ex=1348977600&adxnnl=1&partner=digg&exprod=digg&adxnnlx=1191269042-9CsWpOUeiMIjCxiVFY4Fzg
http://www.techcrunch.com/2007/10/01/friendfeed-taking-a-poke-at-the-monster-social-networks/
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