Monday, October 1, 2007

Radiohead to Launch Pay-What-You-Want Album

Success in music in 2007 means bending and breaking old rules, and few have gone as far as Radiohead did last night when the band announced the release of a new album, In Rainbows, nine days from now. The short notice means pirates will have no chance to leak the album on the web. And with a tip of the hat to the homeless sidewalk musician, strumming a guitar with his open case and an array of change scattered inside, Radiohead will sell the album from its site, and you’ll pay whatever you feel like for it. Even if that means you don't want to pay for it, Radiohead will still give you the album, and the pirates will have even less reason to leak the album.The pricing structure doesn’t normalize from there: To get the physical album you’ll pay $82 and get much more than you bargained for – a “discbox” including a CD and vinyl version of the album, an additional CD and vinyl copy with other new songs, an art and photograph book, and art and photographs stored on the CDs as well.
http://dmwmedia.com/news/2007/10/01/radiohead-to-launch-pay-what-you-want-album

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