MMI will be established as a not-for-profit organization that will define and track metrics across multiple virtual worlds. The problem is simple; there is little or no reliable and comparable data about user engagement and economic activity in virtual worlds, which makes it difficult for businesses to select the worlds in which they should invest their time and money. MMI is founded by Nick Wilson of Metaversed.com and Robert Bloomfield of Cornell University, and will team with advisors and sponsors from industry and academia to construct a database of statistics on each platform’s user activity, economy, and technology. MMI is hoping that their work will foster informed investment in online worlds, “while also allowing developers to identify opportunities for rapid convergence toward common technologies that will allow portability across platforms.”http://www.techcrunch.com/2007/10/03/metaverse-market-index-will-bring-comparative-tracking-to-online-worlds/
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