While online advertising is still growing faster than traditional ads, the latter still has more of the public’s trust, according to a biannual survey by Nielsen. Ads in newspapers rank second worldwide among all media categories, at 63 percent overall, while TV, magazines and radio each ranked above 50 percent. The survey ranked search and banner ads at 38 percent and 34 percent, respectively. Still, use of the web for consumer opinions posted online (61 percent) and branded websites (60 percent), beat other media forms individually, except for newspapers and the number one most credible marketing form—word of mouth (78 percent). Least trusted: Text ads on mobile phones (18 percent). The survey was conducted among 26,486 internet users in 47 markets from Europe, Asia Pacific, the Americas and the Middle East.
http://www.paidcontent.org/entry/419-ad-industry-roundup-adget/
http://www.nielsen.com/media/2007/pr_071001.html
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