The Nielsen Co. this morning announced a reorganization of its online and mobile measurement services, consolidating its panel-based Nielsen//NetRatings division with BuzzMetrics to form Nielsen Online, and re-branding its recently acquired Telephia unit as Nielsen Mobile. The new consolidated unit will offer online and digital media measurement services including:* Internet media and market research products, supported by patented technologies and innovative and proven research methodologies.
* Panel-based and site-centric Internet audience measurement services.
* Demographic data, online advertising intelligence, and user lifestyle information.
* E-commerce, search and transaction metrics, custom data, research, and analysis.
* Tracking, analysis and measurement of consumer-generated media.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=69191
http://www.mediaweek.com/mw/content_display/digitaldownload/metrics/e3i66abf6954df1d43f2b20d3077b94d9e5
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