Monday, November 12, 2007

Lifetime Launches Video-Enhanced Site

Lifetime Networks will take a larger leap into cyberspace with the development of new scripted and reality Internet-exclusive series as part of Monday’s launch of its myLifetime.com Web site. Along with new shows, the site – formerly lifetimeTV.com – will benefit from strategic alliances with such companies as Glam Media, Realarcade, Revolutionhealth.com, about.com, and Hearstdigital to create female-targeted Web content revolving around games, activities, relationships, health, beauty and style and entertainment areas, according to Dan Suratt, executive vice president, digital media and business development, Lifetime Networks.
http://www.multichannel.com/index.asp?layout=article&articleid=CA6500181

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