Studios Releasing Cheap, Early DVDs in China to Combat Piracy

Warner Bros., Paramount and DreamWorks are teaming to battle piracy in China, the world's largest market for illegal DVDs. Under the deal, unveiled Wednesday in Beijing, the trio will sell new international titles for $2.95 through the joint venture CAV Warner Home Entertainment, in some cases with a window of as little as two months after a movie's U.S. theatrical release. Industry sources said other studios could join Warner's distribution network "within the next year or 18 months." In China, pirate DVDs come out soon after theatrical releases and sell for as little as 68 cents.
http://www.variety.com/article/VR1117975518.html?categoryid=20&cs=1

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