Increasingly, no content is too mundane to include advertising alongside it. Yahoo is moving to let publishers of all sizes, even organizations like local PTAs and youth sports leagues, make money by running ads next to Internet-based white papers and newsletters. Through a deal with Adobe Systems, Yahoo has begun allowing publishers using Adobe Acrobat to create ad-supported content via the Portable Document Format. The ads will appear in a banner-like space located on the right-hand side of the PDF files. This is an option—regular PDF docs won't include ads unless publishers opt in. The program will open up new real estate for its advertisers, according to Todd Teresi, svp of Yahoo's publisher network, especially among small-time customers that don't even have Web sites. Example: Local youth soccer leagues that create weekly e-mail newsletters could generate funds through contextual placements for soccer equipment and jerseys—and even minivans, he said. Yahoo is not alone in experimenting with mixing ads into Internet documents. Google and Microsoft are both rolling out ad-supported versions of word-processing and presentation applications.http://www.mediaweek.com/mw/news/interactive/article_display.jsp?vnu_content_id=1003679670
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