Ask.com to Allow Users to Purge Searches

Another effort from IAC search company Ask.com to stand out from the crowd ... the launch Tuesday of ”AskEraser," a new privacy control that will allow users to purge search requests not from their own computers but from the search company’s computers within hours. Usually the major search engines store requests for a year or more—Google, MSN, Ask for 18 months; Yahoo and AOL for 13 months. The new feature will be available first in the U.S. and UK, with global expansion slated for 2008. Using AskEraser erases the chance to use many of the personalization features—no skins, no “MyStuff” while the eraser is set to on.
http://www.paidcontent.org/entry/419-iacs-askcom-bids-to-win-the-privacy-game-will-allow-users-to-purge-sear/

http://www.reuters.com/article/marketsNews/idUKN1045612420071211?rpc=44