Continuing its drive to syndicate its TV programming fare on as many websites as possible, NBC has struck a deal with Flash memory maker SanDisk to put its shows on the company’s new online Fanfare download platform. The agreement covers current programs running on NBC, USA Network, SCI FI Channel, Bravo, as well as shows from NBCU’s library. NBCU’s programming will be available on the SanDisk site starting next month. The deal follows recent distribution agreements with Netflix and Amazon, and adds to download-to-own options available on the NBC Direct site, and the streaming option viewers are offered on the NBC/News Corp. JV Hulu and NBC.com. SanDisk’s Fanfare service, which launched in beta in October, lets users download TV shows and other videos from their computer for playback on their TV via the company’s Sansa TakeTV video player device. Other participants in Fanfare’s beta include CBS, Jaman.com, Showtime Networks, The Weather Channel and TV Guide Broadband. Aside from the additional placement for its programming, NBCU is clearly interested in the security options SanDisk is offering and the two will partner on developing a series of watermarking and filtering technologies. Secondly, pricing has been another big issue that NBCU has emphasized in its download deals and was a major sticking point in its dispute with Apple. The arrangement will rely on a variety of purchasing models, including flexible pricing and packaging.http://www.paidcontent.org/entry/419-nbcu-offers-downloads-on-sandisks-fanfare-deal-centered-on-pricing-and-/
http://nbcumv.com/release_detail.nbc/nbcuniversalcable-20071211000000-nbcuniversaltopro.html
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