
Yahoo has inked a global licensing deal with CNBC that will see content from the network, its various worldwide sister networks, as well as its Web sites distributed on Yahoo Finance, the Web’s largest financial news player. The deal, a first of its kind for Yahoo Finance, involves 21 different Web properties worldwide. Among the content that the site’s users will have access to on a daily basis are short video clips from CNBC staples Mad Money with Jim Cramer and Fast Money, as well as key interviews, market overviews and top news stories. For CNBC, the partnership represents an opportunity to significantly expand its distribution on the Web. While CNBC.com—which relaunched a year ago—reaches less than one million unique users a month, Yahoo Finance pulls in over 13 million users. Interestingly, just yesterday, Yahoo rival MSN announced an agreement with CNBC to represent ad inventory on its site.http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003684252
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