NBC has something brewing that could actually make a difference to the digital-download appeal on its own site, NBC Direct. NBC will soon start using peer-to-peer technology from Pando to distribute its downloads. The reason NBC wants to go with P2P technology is because it wants to start distributing high-definition videos. Pando’s P2P system can help NBC not just to lower the cost of distributing large files, but also to differentiate itself with HD video downloads.http://www.techcrunch.com/2007/12/11/forget-the-sandisk-deal-nbc-direct-will-soon-have-free-downloads-in-hd/
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