Adweek Refocuses Site Toward Social Net Functions, More Video

Adweek, which has scaled back to only 36 print issues a year, is revealing some more details about its web relaunch, which kicks off Feb. 4. The revamped site promises better navigation and a stronger connection to data from parent company Nielsen, including use of information from user-gen media measurement unit BuzzMetrics. And though vague on some details, Adweek.com is also introducing some social networking functions aimed at creatives and other ad professionals. Adweek does say that users will be able to upload their own professional advertising work in a forum that will choose the best spots in a given month. Additionally, the site will sport weekly video features from the staff and users. And as part of a slow progression over the years, the site will mainly serve to cover breaking news, with longer features reserved for the print edition. No word on whether the other magazines in the Adweek Group, Mediaweek and Brandweek, will get their sites refurbished as well.
http://www.paidcontent.org/entry/419-adweek-details-new-website-features-new-focus-includes-social-net-funct/

http://www.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20080107005975&newsLang=en