Warner Bros. to Exclusively Back Sony's Blu-ray Format

Warner Bros. all but signed the death warrant for HD DVD on Friday, when it dropped its format-neutral approach to back Blu-ray exclusively. The devastating blow for the HD DVD camp came on the eve of the annual consumer electronics confab in Las Vegas, where backers such as Toshiba, Microsoft and Universal planned to promote the high-def format. Both camps had been lobbying Warners hard to go exclusive ever since Paramount/DreamWorks threw their weight behind HD DVD in August. Warner is the market share leader, and thus its vote of confidence was especially desirable. Its move to the Blu-ray side leaves only Paramount and Universal in the HD DVD camp. Sony, Fox, Disney and Lionsgate all back Blu-ray. Warners sister companies New Line and HBO will also shift their allegiance to Blu-ray only as well.
http://www.variety.com/article/VR1117978461.html?categoryid=2112&cs=1

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