Anheuser-Busch's Super Bowl XLII commercials will "persist on nearly 20 Web sites" after the game. A-B estimates that last year's Super Bowl ads were viewed online "more than 30 million times -- with 87[%] of the volume in the seven days after the game." The ads can be watched online at A-B-sponsored sites like BudBowl.com, as well as others including AOL, ESPN, FunnyorDie, iFilm, MSN, MySpace, USA Today, Veryfunnyads, Yahoo and YouTube. After a trial run of 5,000 people last year, a "Crown the King" promotion will let people "rate A-B's ads by text message." Those who register at BudBowl.com will get a text message to "score the ad after it airs, and those who rate all seven will get a code to watch an exclusive ad online".http://www.nytimes.com/2008/01/22/business/media/22adco.html?scp=1&sq=Anheuser-Busch+super+bowl&st=nyt
http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003699730
1 comment:
No doubt that a ton of people will be watching the commercials over the next few days after the Super Bowl. I remember all three classes I had on the Monday after Super Bowl in college were dedicated to simply watching and voting on our favorites. Talk about skipping a day of classes.
FYI-You will also be able to see the commercials on Firebrand after the game and then are also hosting a special segment on Monday Feb. 4 at 11pm on ION TV dedicated to commercials shown during the Super Bowl. Should be interesting hearing what others have to say about this years commercials. Also here is an exclusive commercial Firebrand created for the event:http://firebrandbloggerexclusive.smnr.us/ . Enjoy!
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