Former Disney CEO Michael Eisner is helping propel the book-publishing industry into the digital age. In a first-of-its-kind collaboration, Eisner's Internet production studio, Vuguru, and publisher G.P. Putnam's Sons are expected to announce today that they are teaming up to create a digital movie based on the upcoming book, "Foreign Body," by Robin Cook - the best-selling author of medical thrillers "Coma," "Outbreak" and "Mindbend." Under the deal, Vuguru, in partnership with Cyber Group Animation and online entertainment company Big Fantastic, will script out 50 two-minute Webisodes that will feature the same characters as "Foreign Body" and serve as a prequel to the book's plot. Set to debut on May 27, a new Webisode will air every Monday through Friday for 10 weeks, with the finale premiering on August 4 and the book hitting store shelves the next day. Advertising will be sold against the Webisodes.
http://www.nypost.com/seven/01252008/business/digital_dreamers_411773.htm
http://www.paidcontent.org/entry/419-eisners-latest-a-vuguru-putnam-production-of-robin-cooks-upcoming-thril/
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