With TiVo , Google and others turning their attention to real-time on-demand audience measurement, The Nielsen Company has been trying to counter the challenge with some VOD and online moves of its own. This week, Nielsen unveiled NORA (Nielsen On Demand Reporting & Analytics), which collects and reports on VOD use in real-time. The service works through users’ set-top boxes, but doesn’t record their identity. The first client is Comcast. Comcast is particularly interested in mapping out trends in VOD use by focusing on the programmer and distributor. It also wants to know whether subscribers favor free programming, premium service or one-off viewing. In the case of movies, Comcast wants to match viewership against the title’s box-office revenue.http://www.paidcontent.org/entry/419-nielsen-debuts-vod-service-with-comcast-picks-twcs-haymes-to-head-onlin/
http://www.nielsen.com/media/2008/pr_080124c.html
No comments:
Post a Comment