Microsoft has forged a new distribution and advertising sales partnership with financial information provider Edgar Online. As part of the new alliance, Edgar becomes the exclusive supplier of Securities and Exchange Commission (SEC) filing documents and other financial data for MSN Money, replacing Thompson Financial. In addition, MSN will now become the exclusive seller of text, banner and eventually video ads on Edgar’s own Web site--which, according to officials, reaches 2 million unique user per month. The deal marks the latest move by Microsoft into selling advertising for sites other than its own properties. For example, in recent weeks, the company has reached agreements to sell remnant inventory on both Facebook and various MTV Networks sites. And last month, the software giant became the exclusive online ad seller for CNBC.com. With CNBC, Edgar and the highly trafficked MSN Money, Microsoft is aiming to create a premium ad network that reaches business-minded consumers. “MSN Money has a tremendous value,” said Jon Tinter, general manager, strategy and business development for Microsoft. “We’re trying to add additional premium content in the financial services category to package for advertisers. We want to be the go-to place for this audience.”http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003697102
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