As the clock on Borders’ website alliance with Amazon ticks to a close in April, the retail bookshop company is gearing up for its solo run. Borders began testing its new e-commerce site late last year. Borders is looking for ways to sell MP3 downloads. The company wants to extend its current “mix and burn” service, which allows consumers to come into a store and create their on CDs from a variety of songs. As for achieving greater interactivity, Borders is working on a “concept” or specialty store within the larger site. Borders also wants to let the 23.5 million members of its loyalty rewards be able to take advantage of the service online, something else that hasn’t been available. One thing it’s not interested in is being the lowest-priced operator. The company has tried to provide a proximate effect of being in one of its physical stores with its “magic shelf,” a virtual bookcase with recommended books and music. Separately, as its partnership with Amazon began winding down, it struck up a new pact with Sony on the electronics company’s eBook store.http://www.paidcontent.org/entry/419-borders-preps-for-sole-control-of-online-bookstore/
http://news.yahoo.com/s/nm/20080115/media_nm/borders_website_dc
http://beta.bordersstores.com
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