Celebrities have a new home on one of the Internet's most popular social networking sites.MySpace launches its Celebrity Channel today (celebrity.myspace.com), a move that will allow the site's 110 million users virtual one-stop access to the personal pages and blogs of more than 300 actors, musicians, athletes and other high-profile types. As a marketing and PR tool, the channel — which includes exclusive star content ranging from interviews to video — could be a bonanza for both celebs and the NewsCorp.-owned site. And by providing a common entry point, the channel could attract big advertisers and serve as a promotional platform for Fox films and TV. Apart from the stars, MySpace Celebrity has a content deal with Time Inc.’s People.com, which will provide breaking news, and Getty Images (NYSE: GYI), which is supplying a steady stream of daily photos. Financial details weren’t disclosed.
http://www.usatoday.com/life/people/2008-01-09-myspace-celebs_N.htm
http://celebrity.myspace.com/
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