WSJ Makes All Editorial Content Free

Now, all of the editorial content is collected and accessible for free. Users of either url—wsj.com/opinion or OpinionJournal.com—will wind up at the same site. The content includes every editorial, daily columnists and video clips from the weekly WSJ TV show on Fox plus original video. From the new site: “Please enjoy our message of free people and free markets—for free.” Or, put another way in the Journal item announcing the change: “It’s as close as we’ll get to conceding there is such a thing as a free lunch.” This is probably the easiest section to take free and one of the likeliest to go viral and draw more traffic, particularly during an election cycle, so makes sense. It’s also no secret that the WSJ editorial department is usually a good fit with Rupert Murdoch’s political philosophy so this could be viewed as a chance to spread the word.
http://www.paidcontent.org/entry/419-wsjs-march-to-free-continues-with-reset-of-opinionjournalcom-all-opinio/

http://www.techcrunch.com/2008/01/10/the-wall-street-journal-edges-towards-free/

http://online.wsj.com/article/SB119991634497578851.html?mod=todays_europe_opinion