The Suns have incorporated existing sponsors like Right Guard and Southwest Airlines and new partners like Gatorade and Fry’s Food & Drug in an interactive Web site launched Monday that gives fans a virtual tour of the locker room and coach Mike D'Antoni’s office at U.S. Airways Center. The site, www.sunslockerroom.com, seamlessly integrates sponsors and team promotions by allowing users to search through lockers, open drawers, read e-mails and click on items such as cell phones and TVs. Users are redirected to various Web sites including the team's online store, video clips and the Suns’ Planet Orange social networking page. However, the site is more than just a promotional tool for the team. The first phase of the site has generated low-to-mid six figures in revenue from the team's marketing partners. “This is definitely considered a revenue generating mechanism for us,” explained Suns New Media Specialist Amy Martin. The Web site attracted 56,000 unique viewers in its first day of operation, and Martin said the site was a “hot topic” at league meetings last week, with other teams inquiring about the site’s production elements.http://sunslockerroom.com
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