SI.com Redesigned

The SI.com homepage has been redesigned with an effort of going with lighter colors and less clutter. SI Digital President Jeff Price said the idea was to “simplify navigation and create a cleaner page so fans could get deeper into the site with ease. We have also seen very strong engagement in products like mySI, so we made that a more prominent part of the homepage experience. ... From an advertiser perspective, we’ve created a less cluttered environment that allows creative to work harder. In the coming months you’ll see this design template across the entire site, first with the section fronts and finally the story pages”.