Thursday, March 20, 2008

DirecTV Launches Interactive March Madness Elements

MULTICHANNEL NEWS' Mike Reynolds reported DirecTV this season for the first time will offer all tournament games under its "Mega March Madness" PPV package in HD. The package also includes a "number of other interactive features," including a Game Mix channel in which fans can watch four games simultaneously on one channel, and an on-screen tournament bracket enabling viewers to input and track their own game picks. UCLA coach Ben Howland is serving as the package's spokesperson (MULTICHANNEL.com, 3/14).
http://www.multichannel.com/article/CA6540894.html?q=Mega+March+Madness

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