Production company Intersport announced its offering of original content around the NCAA men's basketball tournament. Mobile programming via Sprint Exclusive Entertainment includes "Insider’s Bracket," previewing all 32 first-round games, and "Tournament Center," with more than 200 videos featuring news and analysis. TV content will consist of five original specials that will air during the tournament on CBS, ABC, ESPN and FSN. Intersport also will partner with AOL, Comcast, Metacafe and Veoh to distribute online programming (Intersport).
Thursday, March 20, 2008
Intersport to Produce College Basketball Content on Three Platforms
Production company Intersport announced its offering of original content around the NCAA men's basketball tournament. Mobile programming via Sprint Exclusive Entertainment includes "Insider’s Bracket," previewing all 32 first-round games, and "Tournament Center," with more than 200 videos featuring news and analysis. TV content will consist of five original specials that will air during the tournament on CBS, ABC, ESPN and FSN. Intersport also will partner with AOL, Comcast, Metacafe and Veoh to distribute online programming (Intersport).
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