March Madness On Demand First Round Viewing Exceeds All Of 2007

Some stats from the first two rounds of the most accessible March Madness on Demand offered by CBS and the NCAA:
-- Hours streamed during Round 1: 2,883,604 total hours, surpassing the total of 2,598,889 for 2007
-- Unique users through Day 3: 3,697,249—up 102 percent over 1,831,574 in 2007. That 2007 number was almost passed on the first day, when 1,751,956 unique visitors were recorded. The first-day traffic in 2007 was 789,045.
-- Boss button: 2,116,787 clicks through 5 p.m. Sunday
We’ll update when more complete data is released Monday but it looks like the new strategy of dropping registration and increasing social media activity via Facebook and widgets may be paying off. CBS CEO Leslie Moonves has said he expects $23 million in advertising this year. The mash-up mixer showed 373 videos created but it only went live Friday.
http://www.paidcontent.org/entry/419-mmod-by-the-numbers/