Monday, April 14, 2008

Dallas Cowboys Proposed Naming Rights Deal with AT&T Includes Exclusive Digital Media Component

The Dallas Cowboys are in serious discussions with AT&T Corp. to name their new $1 billion stadium AT&T Field, according to a document obtained by the Star-Telegram. The deal would include "media rights," which would allow the Cowboys and AT&T to almost exclusively distribute Cowboys content on local television, radio, Internet and wireless devices, according to the document. The dollar value and length of a potential deal were not specified. The media-content rights would make the AT&T deal broader than other naming-rights agreements. According to the draft agreement, the Cowboys will create 10 hours of exclusive content that will be distributed by AT&T over the company's Internet, wireless, cable and satellite television services.The team will provide AT&T $1 million to distribute exclusive content each year. This contract also covers distribution via technology created in the future.

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