Monday, April 14, 2008

March Madness Online: 4.7 Million Unique Video Player Users; 4.9 Million Hours Served

Video player: From opening day through the final game between Kansas and Memphis last Monday, counted 4,759,306 total unique users of its video player, up 164 percent over last year’s 1.8 million. Through the end of the Sweet Sixteen, 4,003,241 total uniques used the video player, compared 1,701,532 total uniques during the same time period in 2007 for 135 percent year-over-year growth. Keep the above caveat in mind because local games were blacked out in 2007. The bulk of the uniques came by in the first four days of the tournament: 3,318,844.

Live streaming: As for hours, streamed 4,925,566 total hours of live video and audio. Most of those hours—4,294,400—were streamed though the end of the Sweet Sixteen. Again, the bulk came during the first four days, when interest in the event is at its peak and more people are likely to be seeking out-of-market games or ways to watch a game in full instead of the live game mashups CBS enjoys so much. Total hours streamed through the first four days: 3,705,092. Total hours of live streaming in 2007 for the first 56 games: 2,716,236.

Social media: Hard to tell at this point how much social media added to MMOD numbers. Nearly 3.7 million participated in the bracket game. As for the number of One Shining Moment mashups—2,021 created with a wide range of viewing numbers.

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