
Live streaming: As for hours, CBSSports.com streamed 4,925,566 total hours of live video and audio. Most of those hours—4,294,400—were streamed though the end of the Sweet Sixteen. Again, the bulk came during the first four days, when interest in the event is at its peak and more people are likely to be seeking out-of-market games or ways to watch a game in full instead of the live game mashups CBS enjoys so much. Total hours streamed through the first four days: 3,705,092. Total hours of live streaming in 2007 for the first 56 games: 2,716,236.
Social media: Hard to tell at this point how much social media added to MMOD numbers. Nearly 3.7 million participated in the CBSSports.com bracket game. As for the number of One Shining Moment mashups—2,021 created with a wide range of viewing numbers.
http://www.paidcontent.org/entry/419-march-madness-on-demand-stats-47-million-unique-video-player-users-49-m/
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