Disney’s SOAPnet is the latest to start its own vertical ad net. Disney plans to announce Wednesday that the companion site for cable net SOAPnet has deals with 45 smaller, similar sites, which will run SOAPnet’s videos and news and allow it to sell ads for them as well.
http://www.paidcontent.org/entry/419-disneys-soapnet-adds-to-the-ad-net-glut-report/
http://soapnet.go.com/
Wednesday, April 16, 2008
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