Wednesday, April 16, 2008

Fox, Paramount Testing New Movie Release Downloads At iTunes

Something unusual happened for iTunes users when Juno made its DVD debut this week: the Fox movie was also for sale as an iTunes download for $14.99 as the News Corp unit tests downloads of new releases. It’s not a wholesale change—Fox told Variety more movies are likely to follow but on a title-by-title basis and Juno won;t be available for iTunes rental until May 14.. Meanwhile, as Variety reports, Paramount is experimenting with new-release download sales on iTunes. Including Disney, that makes three studios willing to try new released on the Apple service, which has been pushing the ability to do downloads through Apple TV direct to the living room.

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