J.D. Power, the market research and forecasting business owned by McGraw Hill, has acquired blog-oriented market research firm Umbria. The Boulder, CO-based firm tracks and analyzes how client brands are being talked about on blogs, message boards and other social media platforms. The idea is pretty straightforward: J.D. Power, which already does this through more traditional means, wants to add a social media component. Competitors include Buzzmetrics, which was acquired by Nielsen; Cymony, acquired by TNS; and independent Buzzlogic.
http://www.paidcontent.org/entry/419-jd-power-acquires-social-media-research-house-umbria/
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Thank's alot for sharing this great information about your blogs, message boards and other social media platforms.
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