Wednesday, April 9, 2008

MySpace Builds Out New Hispanic Sites

Fox Interactive Media has officially launched MySpace Latino, a bilingual version of its mega-popular social networking hub geared for U.S. Hispanics. The site, which went live in beta form last year, features a mix of Hispanic-aimed content in addition to a social networking platform which caters specifically to various Latino constituencies, ranging from music lovers and sports fans. Among the site’s initial media partners are ImpreMedia, Spanish Broadcasting System, Billboard en Español and FIM executives claim that MySpace already claims 9.7 million Hispanic members, which will now have the option of seeking out culturally relevant interests, as well as other members of their community at The new site launches with eight preset communities, including Backstage – featuring interviews with Latin bands, the news-centric La Oficina and TodoFútbol – which is aimed at soccer lovers.

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