Wednesday, April 9, 2008

Yahoo Enters The Analytics Business By Acquiring IndexTools

Yahoo has entered into a definitive agreement to acquire the assets of Tensa Kft., better known as IndexTools. IndexTools offers web analytics software with a focus on delivering a “highly customizable and scalable analytics platform.” The service competes with other analytics providers as well as Google Analytics and Microsoft adCenter Analytics. Yahoo said in a statement that upon completion of the acquisition, IndexTools’ assets well be used to expand Yahoo’s set of online marketing services, with additional capabilities enabling third-party developers to monitor and optimize the traffic performance of their applications to follow later in the year.

No comments: