Play Hard Sports Inc. plans to create an online haven for sports game fans. Bolstered by $5 million in funding from venture capital firm New Enterprise Associates, Play Hard will offer easy-to-play "casual" sports games for desktop computers. Play Hard will run fantasy sports leagues and offer news feeds about events in the real world of sports. But its main feature will be online sports simulations that combine the simplicity of casual games with the deeper character development of online games like The Lord of the Rings Online. Play Hard plans to offer games free at a website that will launch in the fall. The site will be supported by advertisements, but Anderson plans to offer an ad-free version to users who pay an undetermined subscription fee. The company will begin by offering a football simulation game, with plans to eventually add baseball, basketball, and other sports. Players will be able to create their own teams and pit them against other gamers via the Internet.
http://www.boston.com/business/technology/articles/2008/04/23/play_hard_aims_to_tap_into_casual_online_gaming/
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