
-- Miss Playboy Mobile: CTIA marked the inaugural Miss Playboy Mobile 2008 model search, which invited women nationwide to register for the non-nude, lifestyle-based online profiles at mspbm.com. Next year, the event will go global with the winner being revealed at Mobile World Congress in Feb. 2009.
-- Playboy Launches Mobile Sites: Users going to www.playboy.com on an iPhone will be re-directed to the iPhone-specific site called iPlayboy, which includes on scene footage from various projects and mobile-specific features such as “Battle of the Sexiest,” “Playboy Radio,” and “Scout,” a blog offering candid perspectives on sex, dating, and other lifestyle topics. The site is ad-supported and has a content storefront. Playboy is also relaunching the general mobile site at PlayboyMobile.com. The portal offers multimedia content including “Playboy on the Scene,” “Miss Playboy Mobile,” and “Playboy Around the World.” Users also will be able to register for free weekly ad-sponsored video content.
-- Playboy Content Deals: Playboy signed deals with MixerCast to create the Miss Playboy Mobile social-media widget. The company also partnered with free video service mywaves, to deliver Playboy video content, and through a partnership with THQ (NSDQ: THQI) Wireless, a game called “Pool Party” will launch in July. More are in the works.
http://www.moconews.net/entry/419-ctia-playboy-launches-mobile-initatives-at-hugh-hefner-sky-villa/
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