Warner Bros. Television Group on Monday announced plans to launch two new broadband, ad-supported sites, TheWB.com and KidsWB.com, the former of which will feature both The WB Networks' most popular series and other programming, as well as original series created specifically for the site. The company said that charter advertising and promotional partners on the sites include Mattel, McDonald's and Johnson & Johnson, while distribution and marketing partners include Comcast Cable, Fancast.com, AOL and various mobile carriers. Targeting children ages 6-12, KidsWB.com will offer cartoons and animation-themed games from properties including Warner Bros. Animation, Looney Tunes, Hanna-Barbera and DC Comics. TheWB.com is slated to launch in beta in early May, and more widely at the end of August.http://www.dmwmedia.com/news/2008/04/28/warner-bros.-launch-video-sites-thewb.com,-kidswb.com
http://www.paidcontent.org/entry/419-warner-bros-tv-unveils-online-programming-slate-wb-gets-second-chance-a/
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