Friday, May 9, 2008

Disney World Using Citizen Journalism with Twisney.com

If you want to understand how citizen journalists armed with cellphones are going to change the world–and create challenges and opportunities for businesses–spend a few minutes at Twisney.com. What you’ll find there: Live updates from ordinary people walking around Disney World, using their cellphones to share their experiences with anyone who cares to take notice. As journalism goes, it’s not the Watergate break-in, or even liveblogging from a campaign event. But for some people it is, as the saying goes, news you can use–and that makes it an idea worth understanding. Here’s how Twisney works. If a theme-park guest wandering around Disney World wants to share something with the Twisney audience, they can send a short email to an address supplied by Twisney. Short really means short: Twisney will only pick up the text from the email’s subject line, ignoring the body of the email. Contributors can also send photos from their cellphones. You can read these live missives in a couple of ways. One is to visit Twisney’s Web site, where the messages appear overlaid on an aerial view of the Walt Disney World parks on Microsoft’s Virtual Earth map. (Twisney contributors can include a few words about their location–“Pirates of the Caribbean,” say–in their message, and the site automatically places the post on the appropriate part of the map.) If your cellphone offers Web access, you can call up the Twisney page while on the go at the parks.
http://blogs.wsj.com/buzzwatch/2008/05/08/citizen-journalism-live-from-disney-world/?mod=WSJBlog

http://www.twisney.com/

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