Doko Launches, Tween Social Networking With A Twist From ToysRUs

Today sees the launch of Doko, a social networking game aimed at the tween market which claims to be “The World’s First Global Trading Game”. The game revolves around metal discs about the size of poker chips that are emblazoned with unique identifying tags. Friends are encouraged to trade discs with each other, which accrue virtual points on the Doko website (these in turn can be exchanged for real-world prizes). Dokodiscs will be available for purchase at retail stores including Toys R Us. Kids are encouraged to register on a family-friendly social networking site, where they are assigned overly innocuous screen-names based on their favorite number and animal. From there, they can enter the codes found on each coin to receive their Doko Points, which can be traded in for prizes. The more often a coin is traded with other players, the more valuable it becomes (though it expires after five trades). The site tracks each coin during its journeys across the world, offering a cartoony 3D world perspective. In any case, the social networking aspect of the site will likely appeal to many parents who would like to foster their child’s social interactions without letting them graduate to the “big kid” networks like Facebook and MySpace.
http://www.techcrunch.com/2008/05/09/doko-tween-social-networking-with-a-twist/

http://www.dokodrop.com/