In an era when "viral" homemade videos on YouTube and guerilla marketing campaigns take products to the people, the Lightning has taken a clever approach to generating excitement for its 2008-09 season and the player it will select with the first overall pick in the June 20 draft: Steven Stamkos. In an era when "viral" homemade videos on YouTube and guerilla marketing campaigns take products to the people, the Lightning has taken a clever approach to generating excitement for its 2008-09 season and the player it will select with the first overall pick in the June 20 draft: Steven Stamkos.
http://www.tampabay.com/sports/hockey/lightning/article483991.ece
http://www.seenstamkos.com/
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