Fox Broadcasting Co. is shaking up the commercial TV model with "Remote-Free TV." At its upfront presentation Thursday, the network announced it will air two new drama series, J.J. Abrams' "Fringe" and Joss Whedon's "Dollhouse," with dramatically reduced commercial breaks. "It's a simple concept and potentially revolutionary," Fox Entertainment Chairman Peter Liguori said. "We're going to have less commercials, less promotional time, and less reason for viewers to use the remote. We're going to redefine the viewing experience." Both "Fringe" and "Dollhouse" would have network commercial loads of about five minutes per hour, about half the usual. The commercial pods would also be shorter and they would have about half the promo load as well. In an interview after the presentation, Fox Entertainment President Kevin Reilly acknowledged that "Remote-Free TV" was a risk but there needed to be a "paradigm shift" in network TV.http://www.hollywoodreporter.com/hr/content_display/television/news/e3ibcf6d45fc7a036dfb9a87bf4b8eab495
No comments:
Post a Comment