Friday, May 16, 2008

Yahoo! Seeking Open Alliance With Google to Combat Investor Carl Icahn

Yahoo! executives are scrambling to finalize a search-advertising pact with Google in the face of a fresh challenge to its independence from billionaire investor Carl Icahn, The Post has learned. According to two sources close to the situation, Yahoo! hopes to announce the deal within the next week. The two companies plan to structure a deal as an "open platform" system, which would allow not only Yahoo! and Google, but also Microsoft, AOL, Ask.com and anyone else to bid for the right to serve up ads tied to keyword searches. These sources said Google General Counsel Kent Walker is working hard on the precise structure and language of the deal in the hopes of minimizing regulatory scrutiny, though both companies view an outsourcing deal as having no more regulatory risk than would a merger with Microsoft. But some observers said the deal's structure was aimed at creating the false sense of a level playing field.
http://www.nypost.com/seven/05162008/business/yahoo__seeking_open_alliance_with_google_111128.htm

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