Yahoo is moving ahead with its plans to deploy Google’s search/text ads more widely across its network after a two week trial. The rollout could start within a week, reports WSJ, citing sources. Microsoft’s hostile bid, or a raised bid offer, could come as soon as tomorrow morning (Friday AM two months ago was when it announced the original takeover offer), and Yahoo may still go ahead with the rollout irrespective. The story points out that within Google, there are mixed feelings on helping Yahoo fend off its bigger rival Microsoft.http://www.paidcontent.org/entry/419-yahoo-could-announce-full-rollout-of-google-ads-next-week/
http://online.wsj.com/article/SB120968562237161201.html?mod=djemalertTECH
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