Disney (NYSE: DIS) has bought out IdealBite, a small green-living online media company based in San Francisco, we have learned. The price is around $15 million, our sources say, and the acquisition was completed a couple of months ago. The site was founded in 2005 by Heather Stephenson and Jennifer Boulden, dedicated to “making lives a little greener through simple and practical ‘bite’-size tips,” as how the company describes it.http://www.paidcontent.org/entry/419-disney-buys-pittman-backed-green-food-site-idealbite/
http://www.idealbite.com/
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