FiLife, the personal finance site which is a joint venture between IAC (NSDQ: IACI) and now-News-Corp-owned WSJ, has been in birthing stages for the longest time, and went almost dead earlier this year, and then got revived, and now it has half-launched. The site is meant to “help consumers who want to improve their financial situation figure out how they stack up against their peers when it comes to income, household debt and savings,” this Reuters story explains. The site will not be a big original content generator, but will be an aggregator of info, advice and links, funded by advertising and lead gen of the sort that Bankrate (NSDQ: RATE) does very well. Besides the main blog, aimed at younger audiences in college trying to get a handle on their finances, the site has tools that allow a user to compare their personal financial situation ("how do you stack up?"), based on eight parameters, against those of people in their state, city or other factors.http://www.paidcontent.org/entry/419-filife-has-a-half-life-at-least-wsj-iac-jv-site-launches/
http://www.filife.com/
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