FedEx is proving it can deliver in social networks with a hot new Facebook application. Released less than two weeks ago, the "Launch a Package" application lets users send virtual goods to friends, from little digital trinkets to photos and links. The items arrive in a FedEx box that the recipient opens to reveal the gifts inside. It has 258,000 total installations and more than 15,000 active users. The success of the application is breathing new life into a FedEx microsite, launch-apackage.com, built a year ago by Omnicom digital agency Atmosphere BBDO. Although the site fared well, the agency decided the social aspect of sending packages was an ideal fit for Facebook, where virtual gift giving is a popular activity for many users. Soft drink maker Coca-Cola is testing of its new Facebook widget, CokeTag from Linkstorm, as a marketing tool. The basic object of Coke’s app is to promote music associated with we8 as a cultural exchange between Chinese and western artists. The marketing program is part of Coke’s larger effort tied to the Summer Olympics in Beijing. Coke hopes other artists and companies will use CokeTag as a vehicle to advertise their brands as well.http://www.adweek.com/aw/content_display/news/digital/e3i1751753614c1db779ddc7fa32cd4dd35
http://www.paidcontent.org/entry/419-ad-industry-roundup-tv-upfront-nytco-iab-ipg-facebook-coke-meebo/
No comments:
Post a Comment