Tuesday, June 10, 2008

MLBAM TO Roll Out Exclusive Application for Apple iPhone 2.0

That new iPhone that so many people are talking about right now will be available just before the All-Star break, and it will have one particularly impressive feature in addition to that 3G connectivity and corporate e-mail:Baseball. Major League Baseball Advanced Media designed a custom application called MLB At Bat exclusively for the iPhone 3G that was introduced amid much fanfare by Steve Jobs at Apple's WWDC keynote on Monday in San Francisco. The iPhone app will take advantage of MLB.com's popular Video Alerts infrastructure to offer fans game highlights just moments after plays happen at the ballpark. It will be constant bling for anyone wanting to get the full effect of that phone, which Apple is planning to sell starting on July 11 for $199 (8GB) or $299 (16GB).

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